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Analysis Of The Impact And Importance Of Re-Wholesalers In The Ornamentals Market

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  • Velastegui, Marco
  • Hinson, Roger A.

Abstract

Ornamental growers face a challenge regarding best market channel for their products. Using data from a 2003 survey, this study analyzes the impact of nursery characteristics on channel choice for large and small nurseries. We conclude choice by both sizes was influenced by region, kind of plant, and advertising expenditure.

Suggested Citation

  • Velastegui, Marco & Hinson, Roger A., 2008. "Analysis Of The Impact And Importance Of Re-Wholesalers In The Ornamentals Market," 2008 Annual Meeting, February 2-6, 2008, Dallas, Texas 6727, Southern Agricultural Economics Association.
    • Handle: RePEc:ags:saeaed:6727
    DOI: 10.22004/ag.econ.6727
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    References listed on IDEAS

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    1. Hall, Charles R. & Pate, Lance D., 2000. "Trade Flows And Marketing Practices In The Texas Nursery Industry," Faculty Paper Series 23980, Texas A&M University, Department of Agricultural Economics.
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      Keywords

      Crop Production/Industries; Marketing;

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