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Tennessee Beef Cattle Farmers’ Preferences Regarding Marketing Tennessee Certified Beef

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  • Jensen, Kimberly L.
  • Griffith, Andrew P.
  • DeLong, Karen L.
  • McLeod, Elizabeth M.

Abstract

There is considerable farmer interest in finishing cattle and selling them through a Tennessee Certified Beef (TCB) Program. Given this level of interest, it is helpful to better understand how beef cattle farmers might prefer to sell their TCB cattle (e.g., private contracts, marketing cooperative, processing cooperative). This study uses a multinomial logit model and data from a 2016 beef cattle farmer survey to estimate influences on the probability of selecting a particular marketing arrangement. The most commonly selected marketing arrangement was a processing cooperative (42.99 percent), followed by a marketing cooperative (38.55 percent), and private contracting (18.46 percent).

Suggested Citation

  • Jensen, Kimberly L. & Griffith, Andrew P. & DeLong, Karen L. & McLeod, Elizabeth M., 2018. "Tennessee Beef Cattle Farmers’ Preferences Regarding Marketing Tennessee Certified Beef," 2018 Annual Meeting, February 2-6, 2018, Jacksonville, Florida 266325, Southern Agricultural Economics Association.
    • Handle: RePEc:ags:saea18:266325
    DOI: 10.22004/ag.econ.266325
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    Keywords

    Agribusiness; Marketing;

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