IDEAS home Printed from https://ideas.repec.org/p/ags/saea16/230105.html
   My bibliography  Save this paper

Determining the Impact of State-Specific Signs and Labels on Tomato Marketing

Author

Listed:
  • Cao, Xiang
  • House, Lisa
  • Gao, Zhifeng
  • Guan, Zhengfei

Abstract

The technological shock from the methyl bromide phase-out and the intense competition from Mexico have posed serious threats and challenges to the Florida tomato industry. This paper provides the struggling US tomato industry with marketing information to understand consumer demand and willingness to pay for local (Florida/US) tomatoes versus non-local (Mexico) tomatoes. In addition, the effect of three market strategies on consumer preferences for Florida/US versus Mexico tomatoes is also studied. A mall intercept survey experiment using the contingent valuation method to interview 632 participants was conducted to determine US consumer’s perception about country of origin labeling, consumption pattern, demand, and willingness to pay for Florida/US and Mexico tomatoes.

Suggested Citation

  • Cao, Xiang & House, Lisa & Gao, Zhifeng & Guan, Zhengfei, 2016. "Determining the Impact of State-Specific Signs and Labels on Tomato Marketing," 2016 Annual Meeting, February 6-9, 2016, San Antonio, Texas 230105, Southern Agricultural Economics Association.
    • Handle: RePEc:ags:saea16:230105
    DOI: 10.22004/ag.econ.230105
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/230105/files/2016%20SAEA%20Poster_Xiang%20Cao.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.230105?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Keywords

    Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; Marketing;
    All these keywords.

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:saea16:230105. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/saeaaea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.