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A Feasibility Study of a Georgia Micro-Malting Operation

Author

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  • Shepherd, Alec
  • Berning, Joshua

Abstract

Malting is the process of turning raw grains into a product that can be used in brewing, distilling, and baking, to name a few end products. Currently, a small number of large companies supply malts at a large scale, particularly to brewers. As the craft beer industry has continued to expand over the past 20 years in the US, however, micro-malters have emerged providing smaller batches of specialized malts, primarily for regional craft brewers. The purpose of this study is to assess the feasibility of such a venture given market conditions in the state of Georgia. The feasibility of a micro-malting facility in northeast Georgia is dependent on a number of factors. In this study we examine the current micro-malting industry, potential demand for commercial malts in Georgia and consumer demand for specialty malts.

Suggested Citation

  • Shepherd, Alec & Berning, Joshua, 2015. "A Feasibility Study of a Georgia Micro-Malting Operation," 2015 Annual Meeting, January 31-February 3, 2015, Atlanta, Georgia 196824, Southern Agricultural Economics Association.
    • Handle: RePEc:ags:saea15:196824
    DOI: 10.22004/ag.econ.196824
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    Keywords

    Agribusiness; Marketing;

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