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Empezando a conocer el mercado doméstico: Análisis de la oferta de productos de carne bovina

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  • Lanfranco, Bruno A.
  • Reyes, Maria L.
  • Risso, Juan M.
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    Abstract

    El presente estudio procura conocer mejor la demanda de productos de carne bovina para tres áreas geográficas de Montevideo que representan diferentes niveles socioeconómicos de la población, a través de la oferta observada en los dos principales formatos de comercialización: supermercados y carnicerías. En la zona de mayor nivel socioeconómico (AG1) se comercializa el 21% del volumen total de estos productos mientras que en la de nivel medio (AG2), con mayor concentración poblacional, se comercializa el 47%; el restante 32% se vende en la zona de menor nivel (AG3). Los resultados obtenidos mostraron que a medida que disminuía el nivel socioeconómico de los consumidores aumentaba la demanda por cortes más económicos (aguja, paleta, falda y asado) en comparación con los más valiosos (lomo, nalga y peceto). Independientemente, se observó que las carnicerías ofertaban sus productos casi exclusivamente en vitrinas (mayoritariamente cortes sueltos frente cortes al vacío o bandejas). Si bien los supermercados han interpretado mejor (o inducido) los cambios en los hábitos de los consumidores las carnicerías han comenzado a adoptar estrategias para aumentar la captación de clientes, que van desde mejoras en la presentación y exposición de los productos hasta la incorporación de productos anexos a su oferta comercial.

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    Bibliographic Info

    Paper provided by Instituto Nacional de Investigacion Agropecuaria (INIA) in its series Serie Tecnica with number 121754.

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    Date of creation: Dec 2004
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    Handle: RePEc:ags:iniast:121754

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    Web page: http://www.inia.org.uy

    Related research

    Keywords: meat products; marketing strategies; domestic consumers; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; D1; D4; L81;

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