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Food Awareness and Transparency: Current Practices and Future Tools

Author

Listed:
  • Sebok, Andras
  • Hegyi, Adrienn
  • Viola, Katalin
  • Gabor, Istvan
  • Homolka, Fruzsina

Abstract

Within the SmartAgriFood project the envisaged functions of Future Internet (FI) were collected and explained to the business users. 135 in depth interviews in 6 countries, and 8 focus group discussions in 5 countries were carried out for identifications and evaluation of the potential applications in the agri-food chain in the Smart Food Awareness area. Privacy was seen as a key function of the FI. The majority of the potential application ideas were rated as applicable to ensure improved awareness for the food chain members. There is a need for systematic explanation of the new enabling functions of the FI to the potential business users in a user-friendly way to foster the identification of new application opportunities. In some cases there is a difference between the priorities set by them and the behaviour of the consumers.

Suggested Citation

  • Sebok, Andras & Hegyi, Adrienn & Viola, Katalin & Gabor, Istvan & Homolka, Fruzsina, 2012. "Food Awareness and Transparency: Current Practices and Future Tools," 2012 International European Forum, February 13-17, 2012, Innsbruck-Igls, Austria 144987, International European Forum on System Dynamics and Innovation in Food Networks.
    • Handle: RePEc:ags:iefi12:144987
    DOI: 10.22004/ag.econ.144987
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