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Diversification of the marketing chains among organic producers


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  • Corsi, Alessandro
  • Borsotto, Patrizia
  • Borri, Ilaria
  • Strom, Steinar


Diversification of consumers’ demand and environmental concerns are at the origin of a trend towards short marketing chains and towards direct links between consumers and farmers in developed countries. This paper explores farmers’ motivations for choosing these types of marketing chains and/or the “traditional” ones. To this purpose, a theoretical model of marketing chain choice is developed, and a multivariate probit model of organic farmers’ choice of the marketing chain is estimated from a unique data set of organic farms in an Italian region.

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Bibliographic Info

Paper provided by International Association of Agricultural Economists in its series 2009 Conference, August 16-22, 2009, Beijing, China with number 51422.

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Date of creation: 2009
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Handle: RePEc:ags:iaae09:51422

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Related research

Keywords: marketing chain; short chain; organic farms; multivariate probit; Agribusiness; Farm Management; Marketing; Production Economics; Q12; D21; C25;

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