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Explaining the Conversion to Organic Farming of Farmers of the Obwalden Canton, Switzerland - Extension of the Theory of Planned Behavior within a Structural Equation Modeling Approach

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  • Tutkun, Aysel
  • Lehmann, Bernard
  • Schmidt, Peter

Abstract

Farmers' decisions about conversion to organic farming are analyzed with a structural equation model. The Theory of Planned Behavior (ToPB), one of the prominent theories in the social psychology, is used as the theoretical basis of this study. Though ToPB is a well-defined theory, it is static rather than procedural and cannot model the individual decision-making as a process. Therefore, we first examine the general applicability of ToPB in an agricultural context and explain the variance in intentions of farmers to convert to organic farming. Second, we extend the ToPB to make it more procedural. For this purpose, research findings from the Diffusion Theory are included as part of the behavioral model. The empirical results indicate that, overall, the model has an acceptable fit to the data. The effects of the additional variables "Goal" and "Communication" are highly significant. This illustrates the importance of forming personal goals in the behavior domain and that people act in a goal-directed, rational way. Moreover, it gives empirical evidence that communication through personal channels has a great impact on individual decision-making. Altogether, this study shows that the extended ToPB provides an appropriate approach to investigate individual decision-making processes in agriculture.

Suggested Citation

  • Tutkun, Aysel & Lehmann, Bernard & Schmidt, Peter, 2006. "Explaining the Conversion to Organic Farming of Farmers of the Obwalden Canton, Switzerland - Extension of the Theory of Planned Behavior within a Structural Equation Modeling Approach," 2006 Annual Meeting, August 12-18, 2006, Queensland, Australia 25313, International Association of Agricultural Economists.
    • Handle: RePEc:ags:iaae06:25313
    DOI: 10.22004/ag.econ.25313
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    Cited by:

    1. Irwa Issa & Ulrich Hamm, 2017. "Adoption of Organic Farming as an Opportunity for Syrian Farmers of Fresh Fruit and Vegetables: An Application of the Theory of Planned Behaviour and Structural Equation Modelling," Sustainability, MDPI, vol. 9(11), pages 1-22, November.
    2. Jackson, Elizabeth & Quaddus, Mohammed & Islam, Nazrul & Stanton, John & Hoque, Zohurul, 2007. "A Multi-Disciplinary Approach For Determining Adoption Of Agricultural Price Risk Management Strategies," 81st Annual Conference, April 2-4, 2007, Reading University, UK 7985, Agricultural Economics Society.
    3. Woldegebrial Zeweld & Guido Van Huylenbroeck & Girmay Tesfay & Hossein Azadi & Stijn Speelman, 2018. "Impacts of Socio-Psychological Factors on Actual Adoption of Sustainable Land Management Practices in Dryland and Water Stressed Areas," Sustainability, MDPI, vol. 10(9), pages 1-23, August.
    4. Ruishi Si & Sitong Pan & Yuxin Yuan & Qian Lu & Shuxia Zhang, 2019. "Assessing the Impact of Environmental Regulation on Livestock Manure Waste Recycling: Empirical Evidence from Households in China," Sustainability, MDPI, vol. 11(20), pages 1-17, October.
    5. Hannus, Veronika & Sauer, Johannes, 2021. "It is not only about money —– German farmers' preferences regarding voluntary standards for farm sustainability management," Land Use Policy, Elsevier, vol. 108(C).
    6. Jackson, Elizabeth & Quaddus, Mohammed & Islam, Nazrul & Stanton, John, 2008. "A mixed-method approach for determining the risk and complexity farmers associate with using forward contracts," 82nd Annual Conference, March 31 - April 2, 2008, Royal Agricultural College, Cirencester, UK 42305, Agricultural Economics Society.

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    Keywords

    Farm Management;

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