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The Impacts of Flu/Cold Incidents and Retail OJ Promotion on OJ Demand

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  • Lee, Jonq-Ying

Abstract

In this study, we examine the impacts of retail promotions and flu/cold incidences on the demand for orange juice using weekly Nielsen grocery orange juice sales statistics and the flu/cold incidences reported by Surveillance Data Inc. The cross-section time-series pooling technique proposed by Parks was used to estimate the demand parameters. Results show that flu/cold incidences increased the effectiveness of retail promotions on the demand for orange juice.

Suggested Citation

  • Lee, Jonq-Ying, 2008. "The Impacts of Flu/Cold Incidents and Retail OJ Promotion on OJ Demand," Research papers 104326, Florida Department of Citrus.
    • Handle: RePEc:ags:fdcrrp:104326
    DOI: 10.22004/ag.econ.104326
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    Keywords

    Agribusiness;

    Statistics

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