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Determinants of Food Choice in a Transitional Economy: Insights from the Theory of Reasoned Action

Author

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  • Petrovici, Dan Alex
  • Ritson, Christopher
  • Ness, M.

Abstract

This paper draws upon a consumer survey carried out in Bucharest (Romania) to explore determinants of food choice in a transition economy. An adapted version of the Theory of Reasoned Action was developed. This included attitude toward intention, habit and preference as independent variables. The structural equations modelling carried out in 'Analysis of MOment Structures' AMOS showed a significant positive influence of all variables. Similar to other studies conducted in European Union (EU) countries (Saba, Di Natale, 1998) habit outweighed the other variables. The study emphasises the heterogeneity of consumer beliefs about food. Furthermore it was suggested that there is scope for noneconomic variables in explaining food choices and consumer behaviour in these emerging economies, though the influence of these variables may be still limited relative the economic factors. Further research on special groups is required to quantify the influence of non-economic factors and compare the results estimated in Romania with other countries which are candidates to EU accession.

Suggested Citation

  • Petrovici, Dan Alex & Ritson, Christopher & Ness, M., 2002. "Determinants of Food Choice in a Transitional Economy: Insights from the Theory of Reasoned Action," 2002 International Congress, August 28-31, 2002, Zaragoza, Spain 24852, European Association of Agricultural Economists.
    • Handle: RePEc:ags:eaae02:24852
    DOI: 10.22004/ag.econ.24852
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    Cited by:

    1. Viola Bruschi & Ksenia Shershneva & Irina Dolgopolova & Maurizio Canavari & Ramona Teuber, 2015. "Consumer Perception of Organic Food in Emerging Markets: Evidence from Saint Petersburg, Russia," Agribusiness, John Wiley & Sons, Ltd., vol. 31(3), pages 414-432, June.

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    Keywords

    Consumer/Household Economics;

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