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Strategic Analysis of the U.S. Quarter Horse Industry, Emphasizing California

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  • Phillips, Jon C.
  • Kolb, Flynnie
  • Bicknell, Chelsea
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    Abstract

    The American Quarter Horse is the most popular breed of horse in California, as well as nationwide. This breed has shaped agricultural history and has had a major impact on the agricultural economy because. The objective of this report is to provide strategic information about the U.S. quarter horse industry, with an emphasis on California. This report provides information on the following topics: statistics of the industry, quarter horse associations, trends in the industry, prevailing marketing practices, innovative/successful marketing practices, success factors for horse businesses, and characterization of related and supporting industries. The primary contribution of the report is a diagram and description of the horse industry supply chain. The varying levels of entry barriers and varying degrees of attractiveness to potential entrants are given for many types of businesses in the horse industry.

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    File URL: http://purl.umn.edu/107848
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    Bibliographic Info

    Paper provided by California State Polytechnic University, Pomona, Center for Food Marketing and Agribusiness Solutions in its series Research Reports with number 107848.

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    Date of creation: 06 Apr 2011
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    Handle: RePEc:ags:cscerr:107848

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    Web page: http://www.csupomona.edu/cfmas
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    Related research

    Keywords: American Quarter Horse; associations; breeder; California; entry barriers; equine; horse industry; industry trends; livestock; marketing practices; registry; related and supporting industries; supply chain; success factors; trainer; Agribusiness; Livestock Production/Industries;

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