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The Impact of Social Media Conversations on Consumer Brands

Author

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  • Liu, Yiazo
  • Lopez, Rigoberto

Abstract

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Suggested Citation

  • Liu, Yiazo & Lopez, Rigoberto, 2014. "The Impact of Social Media Conversations on Consumer Brands," 2014 AAEA/EAAE/CAES Joint Symposium: Social Networks, Social Media and the Economics of Food, May 29-30, 2014, Montreal, Canada 166104, Agricultural and Applied Economics Association.
    • Handle: RePEc:ags:aajs14:166104
    DOI: 10.22004/ag.econ.166104
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    Cited by:

    1. Chen, Xuan & Liu, Yizao & Rabinowitz, Adam N., 2017. "Private Labels Competition, Retail Pricing and Bargaining Power: The Case of Fluid Milk Market," 2017 Annual Meeting, February 4-7, 2017, Mobile, Alabama 252823, Southern Agricultural Economics Association.
    2. Xuan, Chen & Rabinowitz, Adam & Liu, Yizao, 2016. "Private Labels Competition and Retailers Market Power: The Case of Fluid Milk Market in Connecticut," 2016 Annual Meeting, July 31-August 2, Boston, Massachusetts 235678, Agricultural and Applied Economics Association.
    3. Divakaran, Pradeep Kumar Ponnamma & Xiong, Jie, 2022. "Eliciting brand association networks: A new method using online community data," Technological Forecasting and Social Change, Elsevier, vol. 181(C).
    4. Francesco Castagna & Piera Centobelli & Roberto Cerchione & Emilio Esposito & Eugenio Oropallo & Renato Passaro, 2020. "Customer Knowledge Management in SMEs Facing Digital Transformation," Sustainability, MDPI, vol. 12(9), pages 1-16, May.

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    Keywords

    Consumer/Household Economics; Institutional and Behavioral Economics;

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