Actual Purchase Vs. Intended Purchase: Do Consumers Buy What They Say?
AbstractA bivariate probit model was used to examine the relationship between actual and intended purchase of irradiated beef. The likelihood ratio test rejected the equality of parameters affecting actual and intended purchase decisions. Actual purchases were affected by package labels and appearance, while purchase intentions were affected by attitude and demographics.
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Bibliographic InfoPaper provided by American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association) in its series 1999 Annual meeting, August 8-11, Nashville, TN with number 21548.
Date of creation: 1999
Date of revision:
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beef irradiation; supermarket simulation; actual purchase; purchase intention; bivariate probit; Consumer/Household Economics; Marketing;
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