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Priorities For Research And Education Programs In Agricultural Marketing: Resource Constraints

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  • Farris, Paul L.

Abstract

Despite the growing need for increased marketing research, some inherent difficulties constrain the commitment of resources. These relate to the relative newness of the field of marketing compared with production, the fact that benefits from marketing research are generally not as directly visible to beneficiaries as benefits from some other types of agricultural research, and the interrelated nature and complexity of the marketing system. Nevertheless, the case can be communicated more effectively. An initial high priority goal is a federally funded program of competitive institutional and individual grants for research and development in food and fiber marketing systems.

Suggested Citation

  • Farris, Paul L., 1986. "Priorities For Research And Education Programs In Agricultural Marketing: Resource Constraints," 1986 Annual Meeting, July 27-30, Reno, Nevada 278026, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    • Handle: RePEc:ags:aaea86:278026
    DOI: 10.22004/ag.econ.278026
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    References listed on IDEAS

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    1. Charles M. Benbrook, 1985. "Funding Agricultural Economics Research: Discussion," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 67(5), pages 1262-1263.
    2. Johnston, Warren E., 1985. "The Alternative Funding Of Agricultural Economics Research: The Experience Of The Past Decade And Challenge To The Profession," 1985 Annual Meeting, August 4-7, Ames, Iowa 278571, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    3. Babb, E. M. & French, B. C. & Hallberg, M. C. & Hayenga, Marvin L. & Padberg, D. I. & Polopolus, L. C., 1985. "Research and Agricultural Marketing," Staff General Research Papers Archive 11593, Iowa State University, Department of Economics.
    4. Warren E. Johnston, 1985. "The Alternative Funding of Agricultural Economics Research: The Experience of the Past Decade and Challenge to the Profession," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 67(5), pages 1256-1261.
    5. John Patrick Jordan, 1985. "Aeconomicus Agriculturae: Who Shall Lead Us?," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 67(5), pages 1247-1250.
    Full references (including those not matched with items on IDEAS)

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