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Countertrade: An Alternative Marketing Strategy in Agricultural Export Transactions

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  • Jones, James R.

Abstract

A descriptive alalysis of countertrade is presented as background for understanding the possible uses and pitfalls of this variety of trading arrangement as an alternative agricultural marketing strategy. Countertrade appears to have considerable merit to an increasing number of foreign buyers, but this paper cautions that there are inherent problems with such arrangements that should not be overlooked.

Suggested Citation

  • Jones, James R., 1984. "Countertrade: An Alternative Marketing Strategy in Agricultural Export Transactions," 1984 Annual Meeting, August 5-8, Ithaca, New York 279060, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  • Handle: RePEc:ags:aaea84:279060
    DOI: 10.22004/ag.econ.279060
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    Keywords

    Agricultural and Food Policy; Marketing;

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