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Coupon Redemption

Author

Listed:
  • Ward, Ronald W.
  • Davis, James E.

Abstract

The contention that coupons are effective, in meeting the basic user objective of increasing sales has attained widespread acceptance among marketers and merchandisers. This is evident in a recent A.C. Nielsen report (1) which shows almost 100% growth in coupon use since 1971 while the number of companies using coupons reached record high levels during the early seventies.

Suggested Citation

  • Ward, Ronald W. & Davis, James E., 1977. "Coupon Redemption," 1977 AAEA-WAEA Joint Meeting, July 31-August 3, San Diego, California 283731, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    • Handle: RePEc:ags:aaea77:283731
    DOI: 10.22004/ag.econ.283731
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    Cited by:

    1. Nicole Didero & Marco Costanigro & Becca B. R. Jablonski, 2021. "Promoting farmers market via information nudges and coupons: A randomized control trial," Agribusiness, John Wiley & Sons, Ltd., vol. 37(3), pages 531-549, July.

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    Keywords

    Marketing;

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