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Tailoring rice varieties to consumer preferences induced by cultural and colonial heritage: Lessons from New Rice for Africa (NERICA) in The Gambia

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  • Britwum, Kofi
  • Demont, Matty

Abstract

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Suggested Citation

  • Britwum, Kofi & Demont, Matty, 2021. "Tailoring rice varieties to consumer preferences induced by cultural and colonial heritage: Lessons from New Rice for Africa (NERICA) in The Gambia," 2021 Annual Meeting, August 1-3, Austin, Texas 312673, Agricultural and Applied Economics Association.
    • Handle: RePEc:ags:aaea21:312673
    DOI: 10.22004/ag.econ.312673
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    File URL: https://ageconsearch.umn.edu/record/312673/files/Abstracts_21_06_11_11_03_14_40__76_76_7_194_0.pdf
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    Cited by:

    1. Demont, Matty & Britwum, Kofi, 2022. "Local versus Imported: Understanding the Role of Colonial and Cultural Heritage in Shaping Mauritanian Consumers’ Rice Preferences," 2022 Annual Meeting, July 31-August 2, Anaheim, California 322366, Agricultural and Applied Economics Association.
    2. Britwum, Kofi & Demont, Matty, 2023. "What is in a label? Examining the influence of cultural and colonial heritage on preferences and willingness to pay for local and international rice labels in Senegal," 2023 Annual Meeting, July 23-25, Washington D.C. 335501, Agricultural and Applied Economics Association.
    3. Bebechou Mariam Adam Dade & Nobuyoshi Yasunaga & Norikazu Inoue, 2023. "Extrinsic attributes affecting local rice brand preferences: urban areas in Benin Republic," Asia-Pacific Journal of Regional Science, Springer, vol. 7(3), pages 935-957, September.

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    Keywords

    Research Methods/Statistical Methods; Agribusiness; Institutional and Behavioral Economics;
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