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Price and Income Elasticities of Demand for Canine Wellness Visits: An Exploratory Analysis

Author

Listed:
  • Shonkwiler, J. Scott
  • Kilkenny, Maureen
  • Johnson, Stan
  • Knippenberg, Ross

Abstract

Veterinarians need to know which services face inelastic or elastic demand to successfully raise revenues to cover rising costs or to profitably increase market share. This study documents our attempts to model market demand for the service that accounts for the largest share of veterinary revenue—canine wellness visits—and to provide insights about the patronage-alienating effects of the sector’s recent aggressive pricing strategies.

Suggested Citation

  • Shonkwiler, J. Scott & Kilkenny, Maureen & Johnson, Stan & Knippenberg, Ross, 2015. "Price and Income Elasticities of Demand for Canine Wellness Visits: An Exploratory Analysis," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California 205293, Agricultural and Applied Economics Association.
    • Handle: RePEc:ags:aaea15:205293
    DOI: 10.22004/ag.econ.205293
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    Keywords

    Demand and Price Analysis;

    Statistics

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