Investigating into the application of data analytics in Real Estate Investment Decisions among Lagos Valuers

The aim of this study is to investigate how Lagos state valuers leverage data to make investment decisions for their clients. The first objective of the research is to identify the appraisal process used by Valuers in their feasibility and viability assessments. A second objective is to identify the required data to facilitate and improve the valuation process. A third objective is to determine the type of data collected by Valuers for the preparation of feasibility and viability reports, Fourth, to identify the significant challenges faced by Valuers in obtaining the required data and how they overcome these challenges in the hope of giving the client the best possible service. Finally, to conduct a content analysis of feasibility and viability reports to ensure compliance with data usage and application. The cross-sectional study design will be used for the research. This design is suited for the study since it aims to determine prevalence of a phenomenon, situation, problem, attitude, or issue using a cross-section of the population in conjunction with the purposive sampling technique. The population and source of the structured questionnaire for this study are registered real estate professionals Estate Surveyors and Valuers in the Lagos metropolis. The data will be analyzed using tables of frequency and percentage occurrence of specific outcomes. The data for this study will come from a primary source. Previous findings have shown that data assists real estate professionals when it comes to investment decisions. It helps in analyzing and monitoring market trends, optimizing the buyer’s selection process, understanding patterns to anticipate future growth, digitalizing, and automating real estate evaluations (predicting property prices). It also helps in boosting profits and reducing overall development costs. Considering the results obtained from past studies, this study is expected to find that data usage assists Nigerian real estate industries in regard to investment decision-making.