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What’s happened to the wine market in China?

Author

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  • Kym Anderson

    (Wine Economics Research Centre, School of Economics and Public Policy, University of Adelaide, Australia, and Arndt-Corden Dept of Economics, Australian National University, Canberra ACT 2601, Australia)

Abstract

China has been one of the most important sources of growth in global wine demand this century, accounting for 7% of the world’s wine consumption and imports by 2017 or four times its 2005 shares. But China’s per capita wine consumption peaked in 2012, has fallen every year since 2017 and in 2022 was one-third of its peak; and its imports have more than halved since 2017. Certainly the COVID-19 disruption and associated slowdown in China’s income growth would account for some of that. However, the fall in China’s alcohol consumption began three years earlier, and between 2019 and 2022 the fall was considerably larger for wine (47%) than for spirits (17%) and beer (3%). Thus wine’s share of alcohol consumption in China fell by two-fifths over those three years. The article speculates on reasons behind the dramatic downturn in this globally important market, and finishes by imagining future trends and drawing implications for wine-exporting countries.

Suggested Citation

  • Kym Anderson, 2023. "What’s happened to the wine market in China?," Wine Economics Research Centre Working Papers 2023-02, University of Adelaide, Wine Economics Research Centre.
    • Handle: RePEc:adl:winewp:2023-02
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    File URL: https://media.adelaide.edu.au/economics/papers/winedoc/winewp2023-02.pdf
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    More about this item

    Keywords

    Chinese alcohol consumption; Wine imports by China; Wine production in China;
    All these keywords.

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • F13 - International Economics - - Trade - - - Trade Policy; International Trade Organizations
    • F14 - International Economics - - Trade - - - Empirical Studies of Trade
    • Q17 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agriculture in International Trade

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