Report NEP-MKT-2011-11-21This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. Joao Carlos Correia Leitao issued this report. It is usually issued weekly.
The following items were announced in this report:
- Hasan, Syed Akif & Subhani, Muhammad Imtiaz & Osman, Ms. Amber, 2011. "Marketing is all about taking money from customers (an application of Tobit model)," MPRA Paper 34762, University Library of Munich, Germany.
- Hasan, Syed Akif & Subhani, Muhammad Imtiaz, 2011. "Effects of Deceptive Advertising on Consumer Loyalty in Telecommunication Industry of Pakistan," MPRA Paper 34756, University Library of Munich, Germany.
- Rademaker, Claudia A., 2011. "Media Selection for Marketing Communication - an exploratory study among marketing managers -," Working Paper Series in Business Administration 2011:4, Stockholm School of Economics, revised 11 Nov 2011.
- JP Eggers & Michal Grajek & Tobias Kretschmer, 2011. "Decomposing First Mover Advantages in the Mobile Telecommunications Industry," DRUID Working Papers 11-09, DRUID, Copenhagen Business School, Department of Industrial Economics and Strategy/Aalborg University, Department of Business Studies.
- Catherine Tucker, 2011. "Virality, Network Effects and Advertising Effectiveness," Working Papers 11-06, NET Institute.
- Armstrong, Mark, 2011. "Economic models of consumer protection policies," MPRA Paper 34773, University Library of Munich, Germany.
- Anna Torres & Tammo H. A. Bijmolt & Peter Verhoef & Josep A. Tribó, 2011. "Generating global brand equity through corporate social responsibility to key stakeholders," Business Economics Working Papers id-11-02, Universidad Carlos III, Instituto sobre Desarrollo Empresarial "Carmen Vidal Ballester".
- Aurier, P. & Masson, J. & Siadou-Martin, B. & Sirieix, L., 2011. "La prise en compte de la durabilité dans les stratégies marketing des PME : apports et limites," Working Papers MOISA 201103, UMR MOISA : Marchés, Organisations, Institutions et Stratégies d'Acteurs : CIHEAM-IAMM, CIRAD, INRA, Montpellier SupAgro, IRD - Montpellier, France.
- Hasan, Syed Akif & Subhani, Muhammad Imtiaz & Raheem, Saquib, 2011. "Measuring Customer Delight: A Model for Banking Industry," MPRA Paper 34724, University Library of Munich, Germany.
- Fernanda Gutierrez-Navratil & Victor Fernandez-Blanco & Luis Orea & Juan Prieto-Rodriguez, 2011. "How do your rivals' releasing dates affect your box office?," ACEI Working Paper Series AWP-04-2011, the Association for Cultural Economics International, revised Nov 2011.
- Subhani, Muhammad Imtiaz & Osman, Ms. Amber, 2011. "Stock Market Reactions due to Announcements of Consumer Price Index and the Investigation of Endogeneity," MPRA Paper 34725, University Library of Munich, Germany.
- George R. Parsons & Michael K. Hidrue & Willett Kempton & Meryl P. Gardner, 2011. "Can Vehicle-to-Grid Revenue Help Electric Vehicles on the Market?," Working Papers 11-21, University of Delaware, Department of Economics.
- Mogilner, Cassie & Aaker, Jennifer & Kamvar, Sepandar, 2011. "How Happiness Impacts Choice," Research Papers 2084, Stanford University, Graduate School of Business.