Report NEP-MKT-2009-10-03This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. Joao Carlos Correia Leitao issued this report. It is usually issued weekly.
The following items were announced in this report:
- Paulo Lencastre & Ana Côrte-Real, 2009. "A BRAND TRIANGLE MODEL to AVOID BRANDING MYOPIA," Working Papers de GestÃ£o (Management Working Papers) 11, Faculdade de Economia e Gestão, Universidade Católica Portuguesa (Porto).
- Minten, Bart & Reardon, Thomas & Vandeplas, Anneleen, 2009. "Linking urban consumers and rural farmers in India: A comparison of traditional and modern food supply chains," IFPRI discussion papers 883, International Food Policy Research Institute (IFPRI).
- Adam Copeland, 2009. "The dynamics of automobile expenditures," Staff Reports 394, Federal Reserve Bank of New York.