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Report NEP-MKT-2008-03-08
This is the archive for NEP-MKT , a report on new working papers in the area of Marketing. Joao Carlos Correia Leitao issued this report. It is usually issued weekly.Subscribe to this report: email or RSS Other reports in NEP-MKT
The following items were anounced in this report:
Deleersnyder, B. & Dekimpe, M.G. & Steenkamp, J.B.E.M. & Leeflang, P.S.H., 2007.
"The Role of National Culture in Advertising’s Sensitivity to Business Cycles: An Investigation Across All Continents ,"
Research Paper
ERS-2007-095-MKT Revision, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus Uni.
[Downloadable!] Jan van der Borg, 2008.
"Place Marketing, Governance and Tourism Development. Or How to Design the Perfect Regional Tourist Board? ,"
Working Papers
2008_04, University of Venice "Ca' Foscari", Department of Economics.
[Downloadable!] Althuizen, N.A.P. & Wierenga, B., 2008.
"The Value of Analogical Reasoning for the Design of Creative Sales Promotion Campaigns: A Case-Based Reasoning Approach ,"
Research Paper
ERS-2008-006-MKT Revision, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus Uni.
[Downloadable!] Koshy Abraham, 2008.
"Quality Perceptions of Private Label Brands: Conceptual Framework and Agenda for Research ,"
IIMA Working Papers
2008-02-04, Indian Institute of Management Ahmedabad, Research and Publication Department.
[Downloadable!] Hasan, Lubna, 2007.
"On Measuring the Complexity of Urban Living ,"
MPRA Paper
7413, University Library of Munich, Germany.
[Downloadable!] Consiglio, Andrea & De Giovanni, Domenico, 2007.
"Pricing the Option to Surrender in Incomplete Markets ,"
Finance Research Group Working Papers
F-2007-02, University of Aarhus, Aarhus School of Business, Department of Business Studies.
[Downloadable!] Sergi Jiménez-Martín & Antonio Ladron-de-Guevara Martinez, 2008.
"Hybrid Consumption Paths in the Attribute Space: A Model and Application with Scanner Data ,"
Working Papers
2008-12, FEDEA.
[Downloadable!] Radkevitch, U.L. & Heck, H.W.G.M. van & Koppius, O.R., 2008.
"Choosing between Auctions and Negotiations in Online B2B Markets for IT Services: The Effect of Prior Relationships and Performance ,"
Research Paper
ERS-2008-004-LIS Revision, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus Uni.
[Downloadable!] Mezzetti, Claudio & Tsetlin, Ilia, 2008.
"Auctions in which Losers Set the Price ,"
The Warwick Economics Research Paper Series (TWERPS)
845, University of Warwick, Department of Economics.
[Downloadable!] This page was last updated on 2009-12-6.
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