NEP-MKT-2007-05-12

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Report NEP-MKT-2007-05-12

This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. Joao Carlos Correia Leitao issued this report. It is usually issued weekly.

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Other reports in NEP-MKT

The following items were anounced in this report:

Pousttchi, Key & Wiedemann, Dietmar Georg, 2006. "A Contribution to Theory Building for Mobile Marketing: Categorizing Mobile Marketing Campaigns through Case Study Research," MPRA Paper 2925, University Library of Munich, Germany. [Downloadable!]
Giovanni Immordino, 2007. "Advertising and Cost Reduction," CSEF Working Papers 177, Centre for Studies in Economics and Finance (CSEF), University of Salerno, Italy. [Downloadable!]
Leitão, João & Silva, Maria José, 2007. "CSR and Social Marketing: What is the desired role for Universities in fostering Public Policies?," MPRA Paper 2954, University Library of Munich, Germany. [Downloadable!]
Laura Fernàndez-Villadangos, 2006. "Are two-part tariffs efficient when consumers plan ahead?: An empirical study," Working Papers CREAP2006-04, Xarxa de Referència en Economia Aplicada (XREAP), revised Oct 2006. [Downloadable!]
Manuel, Eduardo, 2007. "The Analysis of Five Competitive Forces of Non-Alcoholic Beverage Industry and E-Commerce Industry Cases at the global level," MPRA Paper 3077, University Library of Munich, Germany. [Downloadable!]
Uwe Cantner & Werner Güth & Andreas Nicklisch & Torsten Weiland, 2007. "Competition in product design: An experiment exploring innovation behavior," Jena Economic Research Papers in Economics 2007-014, Friedrich-Schiller-University Jena, Max-Planck-Institute of Economics, Thueringer Universitaets- und Landesbibliothek. [Downloadable!]
Tobias Regner & Javier A. Barria, 2007. "Do Consumers Pay Voluntarily? The Case of Online Music," Jena Economic Research Papers in Economics 2007-011, Friedrich-Schiller-University Jena, Max-Planck-Institute of Economics, Thueringer Universitaets- und Landesbibliothek. [Downloadable!]
Antonio Cabrales & Sergi Jiménez-Martín, 2007. "The Determinants of Pricing in Pharmaceuticals: Are U.S. prices really higher than those of Canada?," Economics Working Papers 1032, Department of Economics and Business, Universitat Pompeu Fabra. [Downloadable!]

This page was last updated on 2008-8-31.

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