This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. Joao Carlos Correia Leitao issued this report. It is usually issued weekly.
Lemmens, A. & Croux, C. & Dekimpe, M.G., 2005.
"The European Consumer: United In Diversity?,"
Research Paper
ERS-2005-022-MKT Revision, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus Uni.
[Downloadable!]
Item repec:dgr:eureri:30002126 is not listed on IDEAS anymore
Heerde, H.J. van & Helsen, K. & Dekimpe, M.G., 2005.
"Managing Product-Harm Crises,"
Research Paper
ERS-2005-044-MKT Revision, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus Uni.
[Downloadable!]
Fok, D. & Paap, R. & Horváth, C. & Franses, Ph.H.B.F., 2005.
"A Hierarchical Bayes Error Correction Model to Explain Dynamic Effects of Price Changes,"
Research Paper
ERS-2005-047-MKT Revision, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus Uni.
[Downloadable!]
Deleersnyder, B. & Dekimpe, M.G. & Steenkamp, J.B.E.M. & Koll, O., 2005.
"Win-Win Strategies at Discount Stores,"
Research Paper
ERS-2005-050-MKT Revision, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus Uni.
[Downloadable!]