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3Is Social Media the 4th 'S' – The Extended Perspectives of 'Sun, Sea and Sand'

In: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Virtual Conference, 10-12 September 2020

Author

Listed:
  • Marton, Zsuzsanna
  • Ernszt, Ildikó

Abstract

The trio of 'sun, sea and sand' has been regarded as the conventional combination of attractions that pulled the tourists to a destination and made them completely satisfied. People wishing for relaxation and enjoyment intentionally visited places that were isolated from the outside world and nobody could disturb them during their vacation. Nowadays, this situation took a big turn, and most of the tourists cannot imagine that they spend a few days without an internet connection or their smartphones. In the era of smart devices, people are always connected to others and feel compelled to share their experiences even during their holidays. Social media not only permeates our lives but also has a powerful effect on our decisions and activities regarding our travels, as well. Travelling without posting on social media platforms is almost unbelievable nowadays. The aim of this paper is to reveal and analyse the situation based on a survey conducted with Hungarians.

Suggested Citation

  • Marton, Zsuzsanna & Ernszt, Ildikó, 2020. "3Is Social Media the 4th 'S' – The Extended Perspectives of 'Sun, Sea and Sand'," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2020), Virtual Conference, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Virtual Conference, 10-12 September 2020, pages 628-635, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
    • Handle: RePEc:zbw:entr20:224728
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    References listed on IDEAS

    as
    1. Pan, Steve & Lee, Jinsoo & Tsai, Henry, 2014. "Travel photos: Motivations, image dimensions, and affective qualities of places," Tourism Management, Elsevier, vol. 40(C), pages 59-69.
    2. Munar, Ana María & Jacobsen, Jens Kr. Steen, 2014. "Motivations for sharing tourism experiences through social media," Tourism Management, Elsevier, vol. 43(C), pages 46-54.
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    More about this item

    Keywords

    tourism; social media; consumer behaviour; destination choice;
    All these keywords.

    JEL classification:

    • Z33 - Other Special Topics - - Tourism Economics - - - Marketing and Finance

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