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Trust Building, Diagnosis, and Repair in the Context of Negotiation

In: NEGOTIATION EXCELLENCE Successful Deal Making

Author

Listed:
  • Donald L. Ferrin
  • Dejun Tony Kong
  • Kurt T. Dirks

Abstract

Hong Kong Disneyland, a joint venture between the Walt Disney Company and the Hong Kong government, was conceived during the Asian financial crisis as a strategy for making Hong Kong a major tourist destination and providing Disney with a foothold into the potentially lucrative China market. Unfortunately, the park steadily lost money since opening in September 2005. The Hong Kong Disneyland is the smallest of Disney's theme parks worldwide, having only four “lands.” Many visitors complain that it is too small, with too few attractions to attract them for a second visit. In fact, Hong Kong Disneyland reflects Disney's new strategy of opening parks in phases, rather than trying to build an extensive park all at once as was done in Paris and Florida…

Suggested Citation

  • Donald L. Ferrin & Dejun Tony Kong & Kurt T. Dirks, 2014. "Trust Building, Diagnosis, and Repair in the Context of Negotiation," World Scientific Book Chapters, in: NEGOTIATION EXCELLENCE Successful Deal Making, chapter 6, pages 101-116, World Scientific Publishing Co. Pte. Ltd..
  • Handle: RePEc:wsi:wschap:9789814556958_0006
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