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Innovation Agenda For The Food Industry And Retailers

In: The Future Of Food Business The Facts, The Impacts and The Acts

Author

Listed:
  • Marcos Fava Neves

    (University of Sao Paulo, Brazil)

Abstract

In the last chapter, I addressed the fact that a food chain is a complex organization, and showed how innovation is important in keeping a food chain competitive, by discussing the agenda for farmers and input supply companies at the beginning of a chain. Now I will move forward in the chain and discuss the innovation agenda for the food industry and for retailers, in order to attend to demanding consumers. Since the food industry is in close contact with consumers' needs and desires, which have been changing at an ever-faster pace, that is where most innovations are taking place…

Suggested Citation

  • Marcos Fava Neves, 2011. "Innovation Agenda For The Food Industry And Retailers," World Scientific Book Chapters, in: The Future Of Food Business The Facts, The Impacts and The Acts, chapter 21, pages 113-116, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789814365840_0021
    as

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