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Mechanism of Leveraging Innovation Capability via Market Orientation and Related Elements

In: Leverage Innovation Capability Application of Total Innovation Management in China's SMEs' Study

Author

Listed:
  • Qingrui Xu

    (Chinese Academy of Engineering, China)

  • Jin Chen

    (Zhejiang University, China)

  • Yongyi Shou

    (Zhejiang University, China)

  • Jingjiang Liu

    (Zhejiang University, China)

Abstract

Innovation capability is the key to sustained and rapid development of firms, especially for small and medium enterprises. There are many factors influencing enterprises’ innovation capability. From the perspective of market orientation, based on the lack of the research about the relationship between market orientation and innovation capability, according to the actual situation, this study explored how market orientation improved innovation capability in SMEs. The research findings about the mechanism of promoting innovation capability based on the market orientation culture and some related elements are as follows: core technology research, building business models, differentiation strategy and the effective use of user innovation. Then this research analyzes the fitting factors for the implementation of market orientation.

Suggested Citation

  • Qingrui Xu & Jin Chen & Yongyi Shou & Jingjiang Liu, 2012. "Mechanism of Leveraging Innovation Capability via Market Orientation and Related Elements," World Scientific Book Chapters, in: Leverage Innovation Capability Application of Total Innovation Management in China's SMEs' Study, chapter 9, pages 169-186, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789814317863_0009
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