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Putting Your Company's Whole Brain to Work

In: Managing Knowledge Assets, Creativity And Innovation

Author

Listed:
  • Dorothy A. Leonard

    (Business Administration at the Harvard Business School in Boston, Massachusetts, USA)

  • Susaan Straus

Abstract

The following sections are included:We all have preferred habits of thought that influence how we make decisions and interact with othersIn a cognitively diverse environment, a message sent is not necessarily a message receivedTo innovate successfully, you must hire, work with, and promote people who are unlike you.Successful managers spend time getting members of diverse groups to acknowledge their differencesManaging the process of creative abrasion means making sure that everyone in the group is talking

Suggested Citation

  • Dorothy A. Leonard & Susaan Straus, 2011. "Putting Your Company's Whole Brain to Work," World Scientific Book Chapters, in: Managing Knowledge Assets, Creativity And Innovation, chapter 12, pages 287-299, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789814295505_0012
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