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Alliance Clusters in Multimedia: Safety Net or Entanglement?

In: Managing Knowledge Assets, Creativity And Innovation

Author

Listed:
  • Benjamin Gomes-Cassares
  • Dorothy A. Leonard

    (Harvard Business School, USA)

  • D. B. Yoffie

Abstract

The following sections are included:INTRODUCTIONTHE CONTEXT: NEW PRODUCTS FOR NEW MARKETSALLIANCE GROUPS AND PRODUCT DEVELOPMENTFROM MARKET IDENTIFICATION TO MARKET EXPERIMENTATIONCONCLUSIONNOTESREFERENCES

Suggested Citation

  • Benjamin Gomes-Cassares & Dorothy A. Leonard & D. B. Yoffie, 2011. "Alliance Clusters in Multimedia: Safety Net or Entanglement?," World Scientific Book Chapters, in: Managing Knowledge Assets, Creativity And Innovation, chapter 5, pages 89-135, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789814295505_0005
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