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The Development and Manufacturing of Beer — An Introduction and Background for the Process-Industrial Illustrative Case

In: Contemporary Quality Function Deployment for Product and Process Innovation Towards Digital Transformation of Customer and Product Information in a New Knowledge-Based Approach

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  • Thomas Lager

Abstract

Throughout this book, the “development and manufacturing of beer” has been selected as the illustrative case for how to use the QFD methodology in product innovation. The criteria for the case selection were:A product and a related production process that a reader easily can identify as a process-industrial product and production process.A product that is the final outcome of a long supply/value chain that starts with a number of primary (first-tier) raw materials.A case that well illustrates how the mpQFD system can be used in progressing Customer Requirements into the production system.A product and process about which the reader not only may be familiar with but also may be interested to learn more about.…

Suggested Citation

  • Thomas Lager, 2019. "The Development and Manufacturing of Beer — An Introduction and Background for the Process-Industrial Illustrative Case," World Scientific Book Chapters, in: Contemporary Quality Function Deployment for Product and Process Innovation Towards Digital Transformation of Customer and Product Information in a Ne, chapter 2, pages 23-36, World Scientific Publishing Co. Pte. Ltd..
  • Handle: RePEc:wsi:wschap:9789813279889_0002
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    Keywords

    Quality Function Deployment; Product Development; Development; Manufacturing; Innovation; Technology; Product Innovation; Process Industry; Voice of the Customer; House of Quality; Manufacturing Industries; Matrix Analysis; Target Setting; Downstream Matrices; Process Matrix; Raw Material Matrices; Product Matrices; Multiple Progression; Integrated Knowledge Platforms (IKPs); Company Knowledge Creation; Company Knowledge Utilization;
    All these keywords.

    JEL classification:

    • O3 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D

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