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Cardunion, China: Digitization Promotes the Development of Small and Micro-stores

In: DIGITAL Enablement and Innovation in China A Casebook

Author

Listed:
  • JiaYi Li
  • Juan Q Gou

Abstract

Presently, in China, small and micro-stores (SMSs) are the main service providers to the community. However, insufficient financial and technological support throws these enterprises into a rather disadvantaged position. Cardunion, by building up a unique B2B2C e-commerce model centering on SMSs, has become one of China’s first service operators to create an offline community e-commerce platform. Having studied the case, the authors discover that Cardunion has developed different types of e-commerce platforms in accordance with the changing needs of SMSs, enabling them to adopt digital management and improve their operations. Moreover, Cardunion’s goal is to establish an e-commerce ecosystem centering on SMSs. The endeavor will bring both opportunities and challenges for SMSs to integrate into the e-commerce system and for traditional industries to develop online services.

Suggested Citation

  • JiaYi Li & Juan Q Gou, 2019. "Cardunion, China: Digitization Promotes the Development of Small and Micro-stores," World Scientific Book Chapters, in: Shan Ling Pan & Derek Wen Yu Du & Haibo Hu (ed.), DIGITAL Enablement and Innovation in China A Casebook, chapter 8, pages 55-60, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789813276369_0008
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    More about this item

    Keywords

    Digital Enablement; Digital Transformation; Innovation in China; Technological Disruption;
    All these keywords.

    JEL classification:

    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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