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OFO Bicycle: Value of Convenience Added via Sharing Bicycles

In: DIGITAL Enablement and Innovation in China A Casebook

Author

Listed:
  • Yalin Zheng
  • Wenyu (Derek) Du

Abstract

OFO Bicycle, a bicycle rental company unique for its business model, used ad app and followed the sharing economy principle. The team started the endeavour from Beijing University and tested the waters successfully in partner campuses around it, which finally led to the formation of a connected riding net among the colleges and covered a large area of Beijing; thus, this became a convenient mode of transport for the people in the community. This case gives a brief introduction to the current information observed from the sources related to the company, business, and their entrepreneur team.

Suggested Citation

  • Yalin Zheng & Wenyu (Derek) Du, 2019. "OFO Bicycle: Value of Convenience Added via Sharing Bicycles," World Scientific Book Chapters, in: Shan Ling Pan & Derek Wen Yu Du & Haibo Hu (ed.), DIGITAL Enablement and Innovation in China A Casebook, chapter 2, pages 7-12, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789813276369_0002
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    More about this item

    Keywords

    Digital Enablement; Digital Transformation; Innovation in China; Technological Disruption;
    All these keywords.

    JEL classification:

    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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