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Research from the Perspective of Resource Orchestration on How Marginal Enterprises Reconfigure the Digital Ecosystem: A Case of Duch 3D Printing in China

In: DIGITAL ENABLEMENT The Consumerizational and Transformational Effects of Digital Technology

Author

Listed:
  • Zhengyan Cui
  • Taohua Ouyang

Abstract

Since digital technologies have brought opportunities for marginal enterprises to rise, it deserves attention from the academia about how marginal enterprises reconfigure ecosystems. This thesis has a case study of Duch Group (Duch) in 3D printing from the perspective of resource orchestration. It deeply investigates the dynamic process of how marginal enterprises reconfigure the ecosystem by digital technologies and attain the core position. It is found that the marginal enterprises, adhering to the “point–line–surface” principle, successively reconfigure the manufacturing process, industry chain, and ecosystem by implementing actions of structuring, bundling, and leveraging on the key resources such as digital technologies to attain the core position. This research benefits both academics and practitioners by contributing to cumulative theoretical developments and by offering practical insights.

Suggested Citation

  • Zhengyan Cui & Taohua Ouyang, 2018. "Research from the Perspective of Resource Orchestration on How Marginal Enterprises Reconfigure the Digital Ecosystem: A Case of Duch 3D Printing in China," World Scientific Book Chapters, in: Shan Ling Pan & M S Sandeep (ed.), DIGITAL ENABLEMENT The Consumerizational and Transformational Effects of Digital Technology, chapter 6, pages 95-114, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789813209138_0006
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    More about this item

    Keywords

    Digital Enablement; ICT; Information Systems; China; Case Study; Qualitative;
    All these keywords.

    JEL classification:

    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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