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Study on Factors Associated With Bounce Rates on Consumer Product Websites

In: Business Analytics Progress on Applications in Asia Pacific

Author

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  • Yun Fei SNG

Abstract

This paper explores one of the often-ignored metrics with regards to web analytics: bounce rate. The bounce rate of a website refers to the percentage of visitors who navigate away from the website after viewing only one page. High bounce rates indicate that a website is not sustaining the attention of its visitors, or could reflect a technical issue that is preventing visitors from moving forward through the site. This paper seeks to identify ways in which the bounce rate of a website can be reduced, through both qualitative and quantitative research methods, including site analysis and regression methods applied on available demographic and technical information.

Suggested Citation

  • Yun Fei SNG, 2016. "Study on Factors Associated With Bounce Rates on Consumer Product Websites," World Scientific Book Chapters, in: Jorge L C Sanz (ed.), Business Analytics Progress on Applications in Asia Pacific, chapter 19, pages 526-546, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789813149311_0019
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    More about this item

    Keywords

    Business Analytics; Entrepreneurship; Big Data; Information Technology;
    All these keywords.

    JEL classification:

    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship

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