IDEAS home Printed from https://ideas.repec.org/h/wsi/wschap/9789813149311_0010.html
   My bibliography  Save this book chapter

Consumer Behavior for Credit Card Campaigns

In: Business Analytics Progress on Applications in Asia Pacific

Author

Listed:
  • Guillaume Soule

Abstract

This study aims to find a better way to promote the credit card campaigning in collaboration with DBS and the Institute for Infocomm Research.An approach based on a clean data was designed to use the customers transaction data to discover customer habits in groups. These habits were summarized in terms of frequently visited locations (i.e., cluster of visited locations), particular time of visiting them, type of transactions done there, and any other relevant parameters. A thorough analysis was performed based on a complete set of data to extract precise information to improve the model created. The results of clustering were analyzed using visualization tools.

Suggested Citation

  • Guillaume Soule, 2016. "Consumer Behavior for Credit Card Campaigns," World Scientific Book Chapters, in: Jorge L C Sanz (ed.), Business Analytics Progress on Applications in Asia Pacific, chapter 10, pages 251-285, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789813149311_0010
    as

    Download full text from publisher

    File URL: https://www.worldscientific.com/doi/pdf/10.1142/9789813149311_0010
    Download Restriction: Ebook Access is available upon purchase.
    File URL: https://www.worldscientific.com/doi/abs/10.1142/9789813149311_0010
    Download Restriction: Ebook Access is available upon purchase.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Keywords

    Business Analytics; Entrepreneurship; Big Data; Information Technology;
    All these keywords.

    JEL classification:

    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wsi:wschap:9789813149311_0010. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Tai Tone Lim (email available below). General contact details of provider: http://www.worldscientific.com/page/worldscibooks .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.