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Visualization Tools Assessment and Sustainability Analytics

In: Business Analytics Progress on Applications in Asia Pacific

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  • Wenchang Alison HUANG

Abstract

This project assessed visualization tools and the application of advanced analytics to sustainability data. In collaboration with Unilever’s User Experience Team, this work had two main areas namely, the application of Business Intelligence and market research on visualization tools.The paper also examines sustainability analytics, an improvement based on Unilever’s footprint reporting. Advanced analytics was introduced to improve simple data visualization techniques. Moreover, Tableau dashboards provided end-to-end solutions for queries by the end-users in the company, thus delivering a significant advantage to this area of the business.

Suggested Citation

  • Wenchang Alison HUANG, 2016. "Visualization Tools Assessment and Sustainability Analytics," World Scientific Book Chapters, in: Jorge L C Sanz (ed.), Business Analytics Progress on Applications in Asia Pacific, chapter 6, pages 127-165, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789813149311_0006
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    More about this item

    Keywords

    Business Analytics; Entrepreneurship; Big Data; Information Technology;
    All these keywords.

    JEL classification:

    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship

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