The Assessment of Risk Behavior: A Cross-cultural Analysis using the DOSPERT Scale

Using modified versions of the Domain-Specific Risk-Taking (DOSPERT) scale, we conducted surveys among German and Chinese university students. Our tests confirm previous findings that risk taking is indeed domain-specific. More importantly, our results show that differences in risk behavior are attributable more to perceived risk than to expected benefits. Risk behavior is almost entirely predictable by differences in the attitude towards perceived risk, but less so by differences in the subjective evaluation of expected benefits. Additionally, our study measures risk attitude through two distinct methodologies: on an individual-subject level and on a group-level. We find that the individual-subject risk attitude can lead to inadequate conclusions. Furthermore, our research highlights the relevance of national culture as an important factor for explaining risk-taking propensity. Our findings yield substantial support for the ‘cushion hypothesis’ and highlight the usefulness of the cultural dimension of individualism versus collectivism in order to explain risk behavior.