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The Diffusion Of Web 2.0 Platforms: The Problem Of Oscillating Degrees Of Utilization

In: E-Business In The 21st Century Realities, Challenges and Outlook

Author

Listed:
  • Tobias Kollmann

    (E-Business & E-Entrepreneurship Research Group, University of Duisburg-Essen, Germany)

  • Christoph Stöckmann

    (E-Business & E-Entrepreneurship Research Group, University of Duisburg-Essen, Germany)

  • Carsten Schröer

    (E-Business & E-Entrepreneurship Research Group, University of Duisburg-Essen, Germany)

Abstract

Following assumptions from the literature, in e-business scenarios, critical mass winners are destined for lasting progress and firm success. But the real life teaches another lesson. Apparently successful market leaders are frequently challenged by various inconveniences with the potential to jeopardize their market position. Due to occurring quantitative, qualitative and legal problems, a market is never settled. The chapter shows how a successful management can deal with the issue of oscillating degrees of utilization, in particular how to avoid ending up in a vicious circle and how to enhance the probability of initiating a virtuous circle to superior market success.

Suggested Citation

  • Tobias Kollmann & Christoph Stöckmann & Carsten Schröer, 2009. "The Diffusion Of Web 2.0 Platforms: The Problem Of Oscillating Degrees Of Utilization," World Scientific Book Chapters, in: E-Business In The 21st Century Realities, Challenges and Outlook, chapter 9, pages 255-273, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789812836755_0009
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