IDEAS home Printed from https://ideas.repec.org/h/wsi/wschap/9789812810892_0008.html
   My bibliography  Save this book chapter

The Tourism Industry In Crete: The Identification Of New Market Segements

In: Fuzzy Sets In Management, Economics And Marketing

Author

Listed:
  • GEORGE BAOURAKIS

    (Mediterranean Agronomic Institute of Chania, Department of Economic, Marketing and Finance, PO. Box: 85, Chania, 73100, Greece)

Abstract

The principle objective of this research was to provide an analysis and an assessment of both the market for Cretan agricultural products and of the latter's distribution in the local tourist market. A secondary objective was to provide information about Cretan products to foreign clients and to also guarantee the variety and quality of these commodities thereof. The identification of potential new markets and the promotion of Cretan products, adapted to consumer attitudes and beliefs, was to be a further objective of this research. Correspondence Analysis and Non-linear Principal Component Analysis were implemented. The former was conducted to identify the existing relationships among variables, and the latter to provide a thorough examination of the following factors: an analysis of the distribution channels, consumer behaviour, product characteristics and consumer willingness to buy the aforementioned products.

Suggested Citation

  • George Baourakis, 2001. "The Tourism Industry In Crete: The Identification Of New Market Segements," World Scientific Book Chapters, in: Constantin Zopounidis & Panos M Pardalos & George Baourakis (ed.), Fuzzy Sets In Management, Economics And Marketing, chapter 8, pages 115-126, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789812810892_0008
    as

    Download full text from publisher

    File URL: https://www.worldscientific.com/doi/pdf/10.1142/9789812810892_0008
    Download Restriction: Ebook Access is available upon purchase.
    File URL: https://www.worldscientific.com/doi/abs/10.1142/9789812810892_0008
    Download Restriction: Ebook Access is available upon purchase.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wsi:wschap:9789812810892_0008. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Tai Tone Lim (email available below). General contact details of provider: http://www.worldscientific.com/page/worldscibooks .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.