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Identification Of The Market Trends For Greek Fruit Juices

In: Fuzzy Sets In Management, Economics And Marketing

Author

Listed:
  • GEORGE BAOURAKIS

    (Mediterranean Agronomic Institute of Chania, Department of Economic, Marketing and Finance, PO. Box: 85, Chania, 73100, Greece)

  • IOANNIS APOSTOLAKIS

    (Mediterranean Agronomic Institute of Chania, Department of Economic, Marketing and Finance, PO. Box: 85, Chania, 73100, Greece)

  • PERIKLIS DRAKOS

    (University of Crete, Department of Economics, School of Social Sciences, University Campus, Rethymno, 74100, Greece)

Abstract

Consumers' preferences, attitudes and perceptions are examined with respect to fruit juices in Greece. An overview of the European and Greek Juice markets are presented. In an attempt to identify the main criteria and determining consumer purchasing behavior. An extensive number of consumers (800) was interviewed. Data analysis and multicriteria methodology is employed in order to retrieve and determine new market trends.

Suggested Citation

  • George Baourakis & Ioannis Apostolakis & Periklis Drakos, 2001. "Identification Of The Market Trends For Greek Fruit Juices," World Scientific Book Chapters, in: Constantin Zopounidis & Panos M Pardalos & George Baourakis (ed.), Fuzzy Sets In Management, Economics And Marketing, chapter 7, pages 99-113, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789812810892_0007
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