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Data Mining As A Decision Tool For Materials Procurement In A Multinational Company Headquartered 1n Brazil

In: Handbook Of Business Practices And Growth In Emerging Markets

Author

Listed:
  • DENISE CHAVES CARVALHO BARBOSA
  • WALTER GASSENFERTH
  • MARIA AUGUSTA SOARES MACHADO

Abstract

This chapter relates to how managers can improve their decision-making quality through the concept of data warehousing and data mining. By using a practical application of data mining in information technology (IT) purchase database and by analyzing the results, it is demonstrated that data mining could be used to obtain information, support the decision-making process, and formulate strategies in the procurement area. This chapter is particularly useful for procurement managers as they often are confronted with a large data set.

Suggested Citation

  • Denise Chaves Carvalho Barbosa & Walter Gassenferth & Maria Augusta Soares Machado, 2009. "Data Mining As A Decision Tool For Materials Procurement In A Multinational Company Headquartered 1n Brazil," World Scientific Book Chapters, in: Satyendra Singh (ed.), Handbook Of Business Practices And Growth In Emerging Markets, chapter 11, pages 203-220, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789812791788_0011
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    More about this item

    Keywords

    Emerging Markets; Growth; Business Practices; International Business; International Marketing; Developing Country; Transitional Economies;
    All these keywords.

    JEL classification:

    • I10 - Health, Education, and Welfare - - Health - - - General

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