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HEALTH: Curing Strategic Myopia

In: Integrating Ethics With Strategy Selected Papers of Alan E Singer

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  • Alan E Singer

    (University of Canterbury, New Zealand)

Abstract

This chapter is adapted from “Curing strategic myopia: drug pricing and health care,” Human Systems Management 23, pp. 161–168, 2004. Various elements of pharmaceutical corporate strategies are described and evaluated from a perspective that sees dialectical tensions at all levels of economic and social systems. Dialectical reasoning is applicable to the formulation and evaluation of corporate strategies in general, but it is especially relevant to strategies involving health (i.e. life and mind), where it also indicates the potential and suitability of business-government partnerships. Several ways of augmenting corporate and industry strategy and communications are indicated, accordingly.

Suggested Citation

  • Alan E Singer, 2007. "HEALTH: Curing Strategic Myopia," World Scientific Book Chapters, in: Integrating Ethics With Strategy Selected Papers of Alan E Singer, chapter 15, pages 265-279, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789812779175_0015
    as

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