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LIMITATIONS: Market Limitations as Strategic Problems

In: Integrating Ethics With Strategy Selected Papers of Alan E Singer

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  • Alan E Singer

    (University of Canterbury, New Zealand)

Abstract

This chapter is an abridged version of “Enterprise action for the common good: market limitations as strategic problems,” Journal of Enterprising Culture11(1), pp. 69–88, 2003. It is suggested that many companies have attempted to lead ethically by example, yet have nonetheless operated quite uncritically within the global market despite that systems’ known limitations. As a result, corporate communications that refer to the “common good” often lack credibility. A framework and methodology is proposed for augmenting enterprise strategies and communications in this respect. It is then applied from a distance to a well-known profitable Japanese company that also has an expressed social and environmental mission. Finally, some related cultural issues are discussed.

Suggested Citation

  • Alan E Singer, 2007. "LIMITATIONS: Market Limitations as Strategic Problems," World Scientific Book Chapters, in: Integrating Ethics With Strategy Selected Papers of Alan E Singer, chapter 5, pages 76-96, World Scientific Publishing Co. Pte. Ltd..
  • Handle: RePEc:wsi:wschap:9789812779175_0005
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