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On The Benefits Of Industrial Network: A New Approach With Market Survey And Fuzzy Statistical Analysis

In: Advances In Doctoral Research In Management

Author

Listed:
  • Shu-Meei Ho

    (Chihlee Institute of Technology, Taiwan)

  • Berlin Wu

    (National Chengchi University, Taiwan)

Abstract

Making the most of the industrial network to reduce management costs and increase competitiveness has gained a lot of attention among enterprises lately. In traditional market research methods, the approach has always been to put the emphasis on the data of a single value without considering the complexity of human thoughts. Thus, it is the purpose of this paper to first define fuzzy mode, fuzzy expect value and fuzzy χ2 test. Then, a new market survey is proposed to develop a more efficient survey analysis to examine the characteristics of the fuzzy questionnaire and sample material. A comparison between the fuzzy χ2 test and traditional χ2 test will be carried on at the end.

Suggested Citation

  • Shu-Meei Ho & Berlin Wu, 2008. "On The Benefits Of Industrial Network: A New Approach With Market Survey And Fuzzy Statistical Analysis," World Scientific Book Chapters, in: Luiz Moutinho & Kun-Huang Huarng (ed.), Advances In Doctoral Research In Management, chapter 4, pages 63-75, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789812778666_0004
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    More about this item

    Keywords

    Doctoral; Research; Management Methodology; Data; Analysis; Paradigm; Modeling; International; Management Theory; Statistics; Market Survey;
    All these keywords.

    JEL classification:

    • F1 - International Economics - - Trade

    Statistics

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