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Social Network Analysis In Context: From A Research Methodology To A Business Tool

In: People, Knowledge And Technology What Have We Learnt So Far?

Author

Listed:
  • KIMIZ DALKIR

    (GLIS, McGill University, Montreal, Quebec H3A 1Y1, Canada)

  • MICHELE ANN JENKINS

    (GLIS, McGill University, Montreal, Quebec H3A 1Y1, Canada)

Abstract

An overview of the field of social network analysis (SNA) is presented with a view to improving accessibility of SNA processes and tools for both academic and business users. A brief history of the multidisciplinary origins of the discipline is provided followed by a characterization of the current state of affairs in SNA. Key issues are discussed with respect to data collection, visualization and analysis as well as the lack of standards for tools and technologies for SNA processes, weak links to business goals addressed by SNA, community of practice for SNA professionals, and ethics and incentives for non-academic participants. A number of recommendations are suggested as fruitful avenues to pursue in the near future to help others who, like the authors, embarked upon SNA solutions for the first time.

Suggested Citation

  • Kimiz Dalkir & Michele Ann Jenkins, 2004. "Social Network Analysis In Context: From A Research Methodology To A Business Tool," World Scientific Book Chapters, in: Bruno Trezzini & Patrick Lambe & Suliman Hawamdeh (ed.), People, Knowledge And Technology What Have We Learnt So Far?, chapter 7, pages 66-75, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789812702081_0007
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