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Sustainability Transformation Journey of Small- and Medium-Sized Enterprises: The Path of a Design Company

In: DIGITAL TRANSFORMATION FOR ENTREPRENEURSHIP

Author

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  • Elisabeth Kraut

Abstract

Organizations globally are faced with numerous new challenges in their quest to become more sustainable and environmentally responsible. Challenges arise through institutionalized regulatory measures, environmentally conscious consumers, and sustainability-driven employees pushing corporations to increase their efforts in realizing the transformational change needed in order to preserve the planet. Small- and medium-sized enterprises (SMEs) are indirectly affected by these situational developments throughout the value chain, pressuring them into adherence to the same regulatory measures and ethos of employees and customers. Although SMEs have limited resources available to achieve similar commitments as global corporations, implementing sustainability management is still achievable. SMEs are agile and have the ability to support corporations in improving their own sustainability performance. This chapter proposes a generic framework to SMEs that can aid in their sustainability transformation journey. The study explores the example of one SME, “SCHUMACHER Brand + Interaction Design GmbH” (SCHUMACHER), and what steps it undertook in paving the road toward a sustainability transformation.

Suggested Citation

  • Elisabeth Kraut, 2024. "Sustainability Transformation Journey of Small- and Medium-Sized Enterprises: The Path of a Design Company," World Scientific Book Chapters, in: Susanne Durst & Aive Pevkur (ed.), DIGITAL TRANSFORMATION FOR ENTREPRENEURSHIP, chapter 13, pages 215-241, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789811270178_0013
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    More about this item

    Keywords

    Business and Management; Entrepreneurship; Small Business Management; Innovation / Technology / Knowledge; Digitalization; Digital Transformation;
    All these keywords.

    JEL classification:

    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
    • M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration
    • M13 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - New Firms; Startups
    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration

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