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Digitalizing Micro-Business in Times of Disruption: Insight into Innovative Strategies in the Kazakh Economy

In: DIGITAL TRANSFORMATION FOR ENTREPRENEURSHIP

Author

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  • Tommaso Aguzzi

Abstract

The aim of this chapter is to provide an account of the innovative strategies devised by microentrepreneurs as a consequence of the COVID-19 crisis in Kazakhstan. To do so, the chapter initially introduces the most recent developments of digital transformation and micro-entrepreneurship in the Kazakh context, and building on this overview, it closely examines the innovative practices implemented by a number of micro-entrepreneurs over the past two years. The outcome is a timely analysis of the country’s digitalization process, the recent approaches to dealing with the disruptive consequences of the global pandemic, and an insight into the present and future ways of doing business by micro-entrepreneurs in Kazakhstan.

Suggested Citation

  • Tommaso Aguzzi, 2024. "Digitalizing Micro-Business in Times of Disruption: Insight into Innovative Strategies in the Kazakh Economy," World Scientific Book Chapters, in: Susanne Durst & Aive Pevkur (ed.), DIGITAL TRANSFORMATION FOR ENTREPRENEURSHIP, chapter 12, pages 195-213, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789811270178_0012
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    More about this item

    Keywords

    Business and Management; Entrepreneurship; Small Business Management; Innovation / Technology / Knowledge; Digitalization; Digital Transformation;
    All these keywords.

    JEL classification:

    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
    • M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration
    • M13 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - New Firms; Startups
    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration

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