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Xiaomi Entering the Indian Market: Successes and Challenges

In: OVERCOMING CRISIS Case Studies of Asian Multinational Corporations

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  • Deepak Pandey

Abstract

Xiaomi is one of the biggest producers of mobile phones in the world. As the Chinese market became more saturated and competitive, internationalization became an important component of the company’s overall strategy. One of the most promising smartphone markets is India, and the company set out to become a major player in the massive Indian market. Xiaomi’s journey into the Indian market was extremely successful but also full of challenges.

Suggested Citation

  • Deepak Pandey, 2023. "Xiaomi Entering the Indian Market: Successes and Challenges," World Scientific Book Chapters, in: Parissa Haghirian (ed.), OVERCOMING CRISIS Case Studies of Asian Multinational Corporations, chapter 20, pages 293-305, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789811259340_0020
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    Keywords

    Globalization; Asian Business/Management; Entrepreneurship; Strategy; Crisis; Marketing; Decision Sciences; Gaming; Automotive; K-Pop; Aviation Industry; Restaurant and Hospitality Management; Keiretsu; Chinese Management; Korean Management; General Business; Management; International Trade;
    All these keywords.

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration
    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
    • D23 - Microeconomics - - Production and Organizations - - - Organizational Behavior; Transaction Costs; Property Rights

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